Tandem Learning Launches 2nd ARG for Learning - Que Syrah, Syrah for Constellation Academy of Wine

Tandem Learning, along with it's development partners at Hybrid Learning, are excited to announce the launch of another Alternate Reality Game (ARG). This game, designed by Tandem Learning and implemented for Constellation Academy of Wine, is being used to help Field Sales Managers understand the nuances of successful sales at customer sites.

Players in the game are tasked with creating a strategy to grow the sale of Constellation products in a fictional hotel. To do this, they must analyze reports, build relationships among hotel buyers, managers, and staff, and make appropriate recommendations of Constellation wines and other products for the various outlets in the hotel.

Game play will occur through online channels for two weeks, followed by live play at the Constellation Wine NSMM during the third week. "We are only 2 days in and there already seems to be an incredible amount of excitement around this ARG. We're seeing a substantial number of sign-ups and players already looking for ways to get ahead," said Kristen Cromer, Tandem Learning's Director of Product and Custom Design who was responsible for overseeing the design of the game.

Tandem Learning and Hybrid Learning previously launched an ARG at the E-Learning Guild’s DevLearn 2009, where conference attendees and online players were able learn about the use of social media tools while playing the Zombie Apocalypse ARG.

For information on how you can use an ARG for your own initiatives, please contact jedd.gold@tandem-learning.com